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Beauty Categories to Bloom for Several Years

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By: TOM BRANNA

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Total US retail sales of beauty products have been on the rise for several years, reaching an estimated $46.2 billion in 2015, according to Mintel, which projects beauty product sales to post annual gains of 2-3% through 2020. “The overall beauty and personal care market has been on a positive growth trajectory in recent years, with beauty product sales expected to continue to grow, driven by an improving economy and growth in the US population,” said Margie Nanninga, a beauty analyst at Mint...

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